Welcome to Scrappin Outloud
Sunday, September 13, 2009
Home builders have long realized women were their target customers. Even so, they rarely asked women what they really wanted.
By: Tammy Swift, INFORUM
- Home builders have long realized women were their target customers. Even so, they rarely asked women what they really wanted.
And so, for decades, homes were built with tiny closets, cramped foyers and small, isolated kitchens.
But all that’s changing. One local builder, Heritage Homes, has adopted a patented design concept known as “Woman-Centric Design,” which offers floor plans and marketing techniques based on five years of women-oriented market research and focus groups.
“It taught us a whole new perspective in building and selling homes,” says Tyrone Leslie, president and CEO of Heritage Homes. “It’s our duty as a builder to understand our customers. And shame on us for not doing that sooner.”
Woman-Centric Design is the brainchild of a Nebraska-based company, Design Basics Inc., which is – fittingly enough – headed by a woman.
Design Basics’ female-centered marketing is based on one key statistic: that women directly purchase or control influence in the purchase of 91 percent of all homes, Leslie says.
An example of Heritage’s Woman-Centric design can be seen at this fall’s Parade of Homes. It’s located at 1924 7th St. E., Charleswood, West Fargo.
This home stands in sharp contrast to many older homes and old-school design approaches. Not so long ago, builders expected women and their families to adapt themselves to a limited choice of floor plans, rather than letting women determine how the house could fit their needs, Leslie says.
But Terry Becker says women have always been a vital part of the home-building process. As president-elect of the Home Builders Association of Fargo-Moorhead and a custom builder, Becker says women influenced home design throughout his 30-plus years in the business; they just have many more design options today than they did a few decades ago.
Becker says certain building trends – increased storage, more luxurious master bedrooms and expanded foyers/mudrooms – have all been influenced by the female customer. While male customers may have strong input on specific aspects of the house, such as the theater room or the shower, the majority of design decisions are made by women, he says.
Design considers storage, flexibility
Heritage Home’s Woman-Centric design is a 4,296-square-foot rambler with gourmet kitchen, maple cabinetry, granite countertops, five bedrooms and three baths. It’s listed in the $524,900 price range.
But it’s also built to follow four key concepts of Woman-Centric design:
These perks sound tempting, but they also beg the question: During tougher economic times, will people pay a little more for extras?
Leslie believes they will. “They’re willing to pay if they understand it and know they’re going to use it.”
And how do men think about all this female-centered marketing? Do they feel marginalized?
“At the end of the day, what they really care is that their wife is happy,” Leslie says.
Ever wonder where some of these stamping techniques come from? Ever wonder how someone did that great technique? Here are a few resources to help you find new techniques.... I hope you find atleast one source or technique that is new to you!
Art Glitter: outlines techniques and information on AIG Glitter and Transparencies
Stamp Mall: instructions for Aluminum Foil Stamping
The Stampin Place: using a rubber brayer to attain creative background results
The Stamping Studio: tutorial and instructions to make stamped and beaded pens
Stampin Addicts: how to create textured and dimensional stamped backgrounds
Rubber Road Adventures: over-stamped bleached background technique
Stampin Buds: tips for using blending pens
Michael Shannon: offers a tutorial on simple and creative book making
Brass-Stencils: embossing tips and information on using brass stencils
Scrapbookie: how to make a scrapbook using brown paper bags
Clearly Rubber Stamping: using rubber stamps and colored ink on candles
After Midnight Stamps: CD Pin instructions and tutorial
Craftbits: simple tutorial on making CD Sun Catchers
Altered Book: how to make a mini coin envelope tag book
Deb’s Stampin Spot: tips and techniques for using Crystal Lacquer
Swirlydoos: using Alcohol Inks to customize your stamped projects
DIY Network: Tutorial for making your own button and cork stamps
Scrapbook Advice: discusses types, uses, and applications of decorative pens
The Enchanted Gallery: creative Domino Art ideas and techniques
Stampin Up: illustration of Dry Embossing technique
Moments of Your Heart: using embossing powder to achieve color
Tale of Hare: embossing powder tips, tricks and recipes
Instructables: complete instructions for making Envelope Books
By Donovan: instructions and templates to make your own envelopes
Expression Art: how to artfully stamp on faux tiles
Joggles: easy tutorial outlining fabric stamping technique
Blockhead Stamps: instructions for glass marbling with Micro Marbles
US Artquest: instructions for making glass ornaments with stamps and pigments
Cloud 9 Tips & Techniques: tips and techniques for using Glaze Pens
Eureka Stamps: using stamps to embellish with gold leaf flakes
Scottish Border Stamping: explains the use of the Grid Technique to create stamping patterns
Art Without Anxiety: explains the different types of ink and inkpads used for various stamping techniques
Iris Folding: lesson plan and project tutorial on the art of Iris Folding
D.Harm Trading: general information and application ideas for Lumiere Paints
Learn 2 Stamp: the basics of the Medallion stamping technique used to create dimension
Atlas Quest: provides direction on mounting your own stamps
Michaels: instructions for making an acrylic stamped notepad holder
Fun Science: illustrates how to make your own paper at home using recycled paper products
Ecstasy Crafts: explains the general technique of Paper Trapunto design
Fabric and Art: tips and techniques for using Pearl Ex Powdered Pigments
Sara Jane Studio: illustration of the use of the Polished Stone Technique for making textured backgrounds
Makers Gallery: simple illustrated instructions on how to make Pop Up Cards
Craft Town Hobby Land: details the use of Rainbow Sponges and provides project ideas
Scratchboard: tutorial on Scratch Board basics
Scrapbook.com: Provides thousands of themed and inspirational scrapbook layouts
Split Coast Stampers: using the Shaving Cream Technique to create dimensional backgrounds
Creative Mode: illustration of the Slide Stamping technique
Close to My Heart: how to use a candle to create the Soot Stamping effect
Sparkle N Sprinkle: general techniques for spotlight stamping for highlighting effects
House of Stir Fry: provides templates to create your own stamped playing cards
Soap Impressions: instructions for stamping on soap
Coxes Art & Stamping: provides a comprehensive glossary of stamping terms, including abbreviations and techniques
Trystan Craft: instructions for stamping on velvet
Nut N Honey: provides solutions for stamp storage and display
Trish Bee: mixing and stamping techniques for Walnut Ink
Stampington & Company: watercolor techniques for stamped images
MDS- My digital studio will be available to customers on 1 October... If you have $400 workshop during the month, you can get MDS at half price! That is an awesome deal!!! October dates are filling up fast, so hurry and get your workshop booked today!